Marketing Executive

Job Description

Roles & Responsibility

1.Email Marketing:
Develop and execute email marketing campaigns to nurture leads and engage with existing customers.
Analyze email campaign performance and implement improvements.

2.WhatsApp Marketing:
Assist in crafting and executing WhatsApp marketing strategies to drive user engagement and conversions
Develop and curate compelling content in the form of text, images, and videos for WhatsApp campaigns
Monitor and analyze user behavior, trends, and conversions to optimize WhatsApp marketing campaigns

3. Organizing Demo/Webinar
Organizing virtual product demos / webinars and promoting them using various marketing channels.
Measuring results and conversions.

4. Media Buying
Work as a Performance Marketing Executive focused on planning and developing media plans.
Assist the Performance Marketing Manager in setting up, monitoring, optimizing and reporting on performance marketing campaigns.

5.Analytics and Reporting:
Provide regular performance reports, insights, and recommendations to the team.
Stay informed about industry trends and emerging digital marketing technologies.

Job Requirement

Requirement / Qualifications
Have 1-2 year of experience digital marketing & media buying.
Experience in running Email, WhatsApp & SMS campaigns.
Have working knowledge of ESPs like Mailchimp, Net-core & understanding of WhatsApp marketing tools like
Proven experience in lead generation or sales, preferably in the SaaS industry.
Understanding of SaaS products and solutions, with the ability to articulate their value to potential clients.
Excellent communication and presentation skills.
Ability to work independently, meet targets, and thrive in a dynamic and fast-paced environment.
Analytical mindset and data-driven decision-making abilities
Comfortable working remote, well organized, responsible, and has a great sense of ownership.

Role: Creative Marketing
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Marketing
UG: Any Graduate
PG: Any Postgraduate